Accessibility is not an afterthought.

What do you think of when you hear “accessibility”? Screen readers? Web content accessibility guidelines? Accessibility is more than that. Accessibility means providing everyone with equal opportunities to engage with your product or service. It’s the basis of any good design — and it’s worth it.

Three arguments for accessibility

  1. Accessibility expands your audience.
    You never know who you are excluding. For example, just because someone is visually impaired, that doesn’t mean that they don’t enjoy YouTube videos. Or make YouTube videos themselves, as blind YouTube star Molly Burke shows.
  2. Accessibility leads to innovation.
    Did you know that Google Maps’ audio directions were originally designed for people with visual impairments? Today, the function still serves that purpose. But it also benefits everyone who uses Google Maps while driving.
  3. Accessibility equals better quality.
    Websites and apps that are created with accessibility in mind have higher code quality. This improves not just the maintainability of a project but also its search engine optimization (SEO) rankings.

How we at Nothing can help you create accessible design

Nothing AG is one of the five agencies that work on the Accessibility Developer Guide. We are convinced that it is worth focussing on accessibility from a social and economic point of view. If you could use someone like that on your project team, send us a signal to

In the meantime, here are a few more things that we’ve written about accessibility:

A venture lab making technology more humane — one product at a time.